Sunday, January 6, 2013
Isagenix...Time For Us To Go Viral.
Anyone who knows me knows that I have fallen in love with Isagenix...the company, the products, and the people involved with it. What is not to love...the product works (for me), and the company stands behind the product, and if you are involved in the business end of it (which I am) they give you all the support and tools you need to be successful. The people...sterling. I was welcomed into the Isagenix Facebook Family with open arms from day one, and they have been there every step of the way in my first 90 days. When you care about something, someone, or you love a company or product, when you see a glaring problem, you speak up, rather than simply fade into the sunset.
In the last 48-72 hours I have spent a lot of hours tracking NYKO 2013 on both Facebook and Twitter, and as much as it pains me to say this, when it comes to Social Media (for the most part) Isagenix and all the wonderful people associated with it DO NOT know how to properly and adequately harness and utilize Social Media. Lets use the launch of our new E+ Energy Drink on Friday.
Not sure how many Associates, Consultants, Managers and Executives we have in the company, but lets put the number at 50,000. Imagine for a second everyone of those people on Twitter almost simultaneously tweeting out the hashtags #ShareTheShot and #NYKO2013. If that would have happened, if all of us would have continued doing that all weekend long, chances are we would have been TRENDING on Twitter....trust me, that would have been HUGE, would have knocked the launch of our Isagenix E+ Energy Drink OUT OF THE BALLPARK! Every person on twitter worth their salt watches and checks out what is trending. Not only that, once something starts trending, once people start CHECKING IT OUT, it goes viral.
For those using Tweetdeck, would encourage you to do a search for NYKO2013 and ShareTheShot and put a column up for these two phrases. When you consider that we had some 1500 plus folks attending NYKO, the number of tweets using those hashtags is deplorable. Take the ones up that I put up from some 1800-2000 miles away, and our social media presence on twitter was DISMAL. We can and WE MUST do better at harnessing the power that is Social Media.
As for Facebook...sad to say, but not much better.
We have our IsaGeeks, but where are our TwitterGeeks? Where were two or three dedicated talented tweeters whose only job it was at NYKO, whose only job it is seven days a week is TWEETING? I know there was a break out session at NYKO on Social Media, but that is not enough. Where is a document in the back office teaching associates A) How to use twitter, B) How to farm twitter for QUALITY followers, and C) THIS IS IMPORTANT...how to write a great tweet. In social media, when everything else filtered out, it all comes down to GREAT CONTENT.
I would encourage someone in corporate to look at our competition...specifically, look at the presence that ViSalus has on Twitter...they are kicking our butt, and there are times during the day when their little nasty grams attacking our company will sit in our #Isagenix column for 20-30 minutes at a time because WE ARE NOT TWEETING. Seriously...imagine someone going on twitter, doing search for Isagenix and when they get there they see ViSalus TWEETS!
I love Isagenix, I love our products, and I would beseech those who run the company too find some people (such as myself) who have been on Twitter since almost the beginning, and work with them to see that every associate, manager, consultant and executive adding tweeting to their tool boxes, and know how to leverage it. to that end, I have created a new group on Facebook called IsaTwitterGeeks. This group should go viral by the end of today, every person, every team in Isagenix should be a part of it...the goal....TEACH PEOPLE TO TWEET!
I hope to see this group have numbers into the thousands by the end of today, and it will if each of you takes this article, take the link shared above, the link to this article and starts sending it out to your teams, posting it on Facebook, shares it on Twitter. There are a lot of things in life I do not know about, but I know Tweeting...hope to see you ALL THERE.